MORE POSTS 
 

Star Wars oil painting exhibit "Sandstorm" opens

Breakneck boredom: an old time Star Wars fan's thoughts on Star Trek Into Darkness

They put me on the news to talk about Star Wars

More from Steve Sansweet on Star Wars and gay marriage

Carmine Infantio has died

I can die happy: I've been interviewed by Dungeons & Dragons

Star Wars Episode 7: All My Children?

What JJ Abrams needs to really succeed with Star Wars 7

Star Wars: The Old Republic is gay--on one planet at least

Tongal and Pringles bring us DYI desecration of Star Wars

Reminiscences about West End Games' Star Wars Roleplaying Game

Here's the biggest Star Wars news of 2012

Stephen Quinn interviews me about Star Wars on CBC Vancouver

Star Wars: modern myth or global franchise?

Parents turn child's 1st birthday into extended Lucasfilm/Hasbro advert

Me reading from A Long Time Ago

Highlights and lowlights of the upcoming Star Wars Celebration VI

Grown men (mostly) dressed up as Lando Calrissian

Beggar's Canyon Toys offer Star Wars toy "restoration" service

Blog's t-shirts banned by Zazzle

Will the real David Prowse please stand up?

LaserSaber: Unlicensed, dangerous and yours for only $99

Is this the future of Star Wars?

Is Star Wars link bait?

Dissent not tolerated at the Prequel Appreciation Society

TSOT discovers its nemesis

Comme des idiots: Star Wars teams up with poncy fashion house

US Christian activist attacks SWTOR for being gay

Yodaphone--the latest product pitch from Star Wars Inc.

Attention tortoise-fanciers: do you like Star Wars?

History of Star Wars as related by a bot

Is Star Wars a travesty of science fiction?

Luke Skywalker and company on the Muppet Show

Yoda now shilling instant soup in Japan

Commander who?

$6000 for a toy you can't even play with

Star Wars underwear

Retro Star Wars decor in my son's bedroom

Phantom Menace 3D: Now With Plot

Star Wars and disco: the forgotten love affair

Will Muschamp: What a guy!

Oi, fanboy: grow up! A reply to Darren Franich

 

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Entries in please stop (28)

Friday
Aug302013

Lucasfilm enters the pet cosplay business

I suppose it was only a matter of time. According to UT San Diego (a newspaper, I think), Lucasfilm (i.e., Disney) and Petco have "joined forces" (groan) to bring the world Star Wars pet costumes.

Dubbed the Star Wars Pet Fans Collection (surely that should say "Star Wars Fans Pet Collection", or are we all to pretend that the pets themselves are fans?), this latest barage of Star-Wars-themed dreck includes a Yoda dog hoodie (with ears, of course), a cat necktie (click here if you don't believe me), and a Princess Leia cat headpiece (caution: not suitable for children, apparently).

You may note the pronounced tendency toward dog and cat costuming. There do not appear to be any costume options for ferrets, guinea pigs, rabbits or fish. Perhaps these other pets haven't yet discovered the joys of Star Wars. Or cosplay. Or both.

Says UT San Diego,

Even the staunchest critics of pet costumes may change their minds when they see the new collection of Star Wars products that Petco is rolling out this weekend.

Not this one.

UT San Diego: Star Wars and Petco join forces

Tuesday
Jul092013

Another Star Wars themed toilet

Is there some toilet decorating craze going on that I'm not aware of? Pictured here is only one of many options available from eBay seller d-skins2011.

Astonishingly, this is not the first time I've featured Star Wars toilet seats on this blog. In case you missed it, here's a laser-engraved Star Wars toilet seat from last November.

eBay: Bathroom Toilet Seat Skin Star Wars D1

Or click here to search eBay for other Star Wars plumbing fixtures

Saturday
Jun082013

Star Wars Death Star ceramic birdhouse

New from Star Wars™, your trusted provider of fishing tackle, coffee makers and countless other household goods: Death Star Ceramic Birdhouse! Perhaps it's Lucasfilm's attempt to address this problem?

The Green Head: Star Wars Death Star Birdhouse

Wednesday
Jun052013

World's worst Star Wars tattoo?

It's right up there.
Monday
May202013

I continue to have no sense of humour about this

I really must quit regarding such things as desecration--but I can't.

Monday
Mar042013

Bryzgalov goalie mask gets the Special Edition treatment

USA Today Sports photos, before on the right, after on the left

SB Nation reports that Lucasfilm officials intervened to correct Ilyz Bryzgalov's Star-Wars-themed goalie mask. As previously noted, the Philadelphia Flyers' goalie was sporting a new mask last week featuring Yoda wielding a reddish lightsaber. (It turns out the lightsaber was orange, so as to match the Flyers' colours.) 

Lucasfilm was not, it seems, happy about this bit of artistic licence, and intervened to request/demand that the mask receive the notorious Lucasfilm Special Edition treatment. From SB Nation: 

According to a report by Enrico Campitelli of the 700 Level, Lucasfilm contacted the Flyers and informed them that they wanted the color of Yoda and the saber color to be changed. Franny Drummond, the artist who designed the mask, told Campitelli that Bryzgalov might not have been permitted to wear the mask if those changes had not been made, via the 700 Level:

"We didn't realize we'd be offending anyone," Drummond told me this morning. "Yoda's Lightsaber was actually an orange-ish color before we changed it. We were going for a hint of the Flyers' colors in Yoda as well. There were no bad intentions. It was just a matching thing."

Bryzgalov wore the mask as it was originally designed in one game before Drummond made the alterations to Yoda's illustration.

The photo above (from USA Today via The 700 Level) shows the Lucasfilm-imposed deprovement. Honestly Lucasfilm, if Yoda lived for 900 years, is there really no possibility that he ever once weilded an orange lightsaber? 

Wednesday
Feb062013

If you're saying Disney buying Star Wars was a bad idea...

...I'm beginning to agree with you. Or at least I will if all these crazy Yoda movie rumours prove true.

Yoda was a great part of TESB. He was a necessary if negligible part of ROTJ. Then the prequels came and he turned into an annoying parody of himself. The world does not need more of this.

Dear Disney, if you're looking for a Star Wars character who really could support stand-alone movies, try this one.

Ain't It Cool News: What's the first stand-alone STAR WARS film to be made?

Bleeding Cool: Star Wars Spin Offs Confirmed For Release In Parallel With New Trilogy

SciFiNow: 5 reasons the Star Wars: Yoda solo film is a dumb idea

Monday
Jan072013

Tongal and Pringles bring us DYI desecration of Star Wars

Something horrible-looking called Tongal is behind the latest Star Wars/[enter product name here] tie-in, where [enter product name here] = Pringles potato chips. 

Tongal gives people small amounts of money in exchange for their product-themed, crowd-sourced, social, viral, [enter other marketing buzzwords here] videos. As Tongal explains:

Launch a Tongal project and unlock new creative possibilities for your business through our unique process that will turn your core consumers into co-creators and let you discover a world of new creative talent capable of bringing new energy and inspiration to your brand.

A recent example of a Tongal campaign comes from this tweet: 

How exciting. Tongal's latest campaign is The Force for Fun, in which Pringles and prequels join forces to debase the Star Wars franchise further. Here's how Tongal explains it:  

Star Wars isn’t just a movie franchise: it’s a living, breathing, pop culture phenomenon, with a rich history and a limitless future.  Whatever you call it: if it entices fully-grown adults to dress up like Wookiees and wait in day-long lines wrapped around city blocks, its power can’t be doubted. 

(Fairly accurate so far.) 

Since the first movie made the historic breakthrough in 1977, Star Wars has influenced our language, technology, and even our collective view of the universe.

Now again in the Fall of 2013, you’ll be (for real) ducking blaster bolts and Lightsaber blows from Yoda and Lord Vader himself when Star Wars returns to the big screen with back-to-back releases of Episode II: Attack of the Clones, and Episode III: Revenge of the Sith in breathtaking 3D!

For real?  

And grab a snack! Who can ever forget the irresistible taste experience when you first popped the lid on some Pringles? Remember how you admired each crisp’s curved symmetry, and finally crunched down on their flavor-filled deliciousness?! More world-shaking than: You’re your father!  And before you knew it, you were reaching for another. We know: the flavor Force is strong.  We know that these are the crisps you’re looking for. We know:  Pringles are a galaxy of goodness...

I can honestly say I have no recollection whatsoever of the first time I opened a can of Pringles. Nor do I recall admiring the potato chip's curves. And I'm pretty sure the line is, "I am your father!".  

Pringles has always prided itself on being a fun, wide-open-to-the-universe brand.  And why not? Pringles has always made snacking more playful, tasty, authentic, and unexpected.  Even a long time ago, in a galaxy far, far away.... 

Ugh. 

So for Star Wars: Episodes II and III in 3D big debut: we want YOU to remind people how delicious Pringles really are.   And we want you to tie-in the world’s most iconic snack food with the biggest entertainment property in the universe.  

Pringles: bigger than grammar. 

And we have a new challenge for you -- because this time, we want you to really dig in...and make some ART.

Art? Really? Actually, no. Here's what Tongal really wants you to make

--Key Marketing Messages:

  • Pringles provide an irresistible taste experience and are bursting with flavor. 

  • For a limited time only, Star Wars returns to the big screen with back-to-back releases of Episode II: Attack of the Clones; and Episode III: Revenge of the Sith in breathtaking 3D.  This special cinematic event offers the original, awe-inspiring experience of watching Star Wars in 3D on the big screen in surround sound in a communal time with your friends and family. We are giving fans and movie goers the opportunity to see and relive the thrilling story of a once great Jedi Knight, Anakin Skywalker, in his dark turn into one of the most well-known villains of all time- Darth Vader, in a whole new way. 

--Executional Mandatories:  

• Put Pringles at the center of the drama and portray both brands in a positive light.

• Inspire interest and excitement for the theatrical releases of Star Wars: Episodes II and II in 3D by including Star Wars iconography from Episodes II and III, Star Wars characters and music to promote the two movie event.

--Star Wars Branding Guidelines:

 • Primary character focus is on Yoda and Darth Vader.

• Make sure that the creative is fully integrated- This video should only work with the involvement of a Star Wars character…  If the Star Wars character could be removed and replaced with another character then the creative is not integrated.

• Do not put real world characters into the Star Wars universe, but Star Wars characters can enter into the real world. 

• Should be easily accessible for all. Viewers shouldn’t need a deep understanding of the Star Wars universe to understand the idea.

• Have fun with the Star Wars brand but don’t make fun of it or its fans.

• Star Wars character should not be directly touching, holding or talking about a branded product (i.e. Pringles).  Use of The Force to influence products is ok.  It is also ok for a character to carry non-branded/generic products, embellishments and accessories that cannot be seen as an endorsement.  

• Examples:

 • OK:R2-D2 handing a napkin to a person to wipe their mouth after enjoying some Pringles.

 • OK: Yoda using The Force to make some Pringles cans fly off a shelf at retail.

 • Not OK: Yoda saying “The Force is strong with Pringles.”

 • Not OK: Darth Vader holding and then eating from a can of Pringles.

• Character modifications should be in keeping with the tone of the film and should stay within the scope of the character’s true nature and personality, as well as support the brand equity and maintain the integrity of the film and the franchise.

...

--Pringles Branding Guidelines:

 • Handling of Mr P: He is a logo, not a living mascot.  He can be used in a static fashion but not as a living character. 

  • Crisps: The crisps can be actual photography or illustrations.  Their most defining visual characteristic is their fun hyperbolic parabloid shape (also known as the double saddle).  They are fair game in play (duckbill, etc) with people or without people.  They can be used within scenes (see the Sour Cream & Onion can diving scene for inspiration) or as flying objects forming shapes and patterns.

 • The eating of Crisps: Pringles should be enjoyed in a social, fun setting, not solo. Also, like most things Pringles are best enjoyed in moderation.  They should not be eaten in a giant stack and or beyond a serving size. 

  • Color: Pringles Signature color is red, but Pringles cans are available in a wide spectrum of colors.  The two other most popular colors/flavors are Green for Sour Cream and Onion or Yellow/Orange for Cheddar Cheese.

 • Tonality: Pringles are high energy, fun and playful.  Think: Ellen DeGeneres on her show.

  • Key Brand Attribute: Irresistible Taste Experience. Eating a Pringle is different from a eating a regular chip. There is an experience people associate with the unique can and crisp.  Everyone has their own way of popping the seal, pulling a stack, and snacking on a few. Nothing else is like a Pringle.

...

  • Key Historical references: Music and Energy.  Historically, Pringles advertising has brought the brand and the eating experience to life through song and movement (with catchy lines like “once you pop you can’t stop”).  That line has been retired (so please do not use it), but the irresistible experience remains true.  There is something magnetic, shareable and fun about eating Pringles.

--Target Audience:  Adults 18-49, particularly those that have a past affinity for the Pringles brand and are open to rediscovering it.

--Tone:  Fun, clever while maintaining the Star Wars brand’s spirit of epic adventure.

So we can all look forward to a fun, clever, crowd-sourced, Ellen DeGeneres-style Pringles/Star Wars commercial in which Yoda and Vader use the Force to manipulate (but not touch or eat) potato chips in 3D. Coming soon to a galaxy near you.

Tuesday
Dec252012

The nine days of Cringe-mas: The Meaning of Christmas

So here we are: Christmas Day, the ninth and final day of This Sort of Thing's Nine Days of Cringe-mas. What better time to be lectured on the meaning of this most sacred of western holidays by a fictional robot with a British accent?

Merry Christmas to you all! Now if you'll excuse me, I'm going to take a little break from blogging for a few days...

Monday
Dec242012

The nine days of Cringe-mas: A Christmas Sighting

On this Christmas eve (and day eight of the Nine Days of Cringe-mas) I suggest you read your children Clement Clarke Moore's beloved poem "A Visit from St. Nicholas", which famously begins: 

’T WAS the night before Christmas, when all through the house
Not a creature was stirring, not even a mouse;
The stockings were hung by the chimney with care,
In hopes that ST. NICHOLAS soon would be there;

Or, if you're a terrible parent, just hit play on the YouTube video embedded above and let C-3PO do it for you.