Women You Should Know brings us this great piece on the classic 1981 Lego ad and the girl (now a 37-year-old naturopath) who starred in it. You may remember the original ad circulating around the net last year as Lego announced its heavily gendered (and mightily criticized) Friends line, the message of which seemed to many people to be, "This is Lego for girls--and the rest is Lego for boys".
From the article:
Something about this piece with the iconic 1981 ad tapped the zeitgeist and it became one of HuffPo’s more viral articles in recent memory, receiving over 60,000 shares. And along the way, the small world of Facebook led to a comment thread on my wall where someone, upon seeing the little red-haired girl holding her LEGOs, wrote, “Hey, I know her!” And now I do too, because that’s the serendipity of social media. Her name is Rachel Giordano, she is 37 years old, and she’s a practicing naturopathic doctor in Seattle, Washington. Giordano agreed to talk to me about her childhood and the ad, and to pose for a new Then & Now photo meme, which you see above in the lead image.
As I was planning my interview with Rachel Giordano, I saw this blog post by Achilles Effect, and knew immediately what Giordano should be holding in the new version of the photo. Enter the Heartlake City
rolling beauty salonTV news van, one of the latest additions to the LEGO Friends line. Advertising copy lets us know what being a news anchor involves for minifig Emma:
“Break the big story of the world’s best cake with the Heartlake News Van! Find the cake and film it with the camera and then climb into the editing suite and get it ready for broadcast. Get Emma ready at the makeup table so she looks her best for the camera. Sit her at the news desk as Andrew films her talking about the cake story and then present the weather to the viewers.”
Cake? Seriously? And what-the-what is that when you look inside the news van? Where is the equipment? Is it behind the gigantic makeup vanity?
Follow the link for more.