MORE POSTS 
 

Star Wars oil painting exhibit "Sandstorm" opens

Breakneck boredom: an old time Star Wars fan's thoughts on Star Trek Into Darkness

They put me on the news to talk about Star Wars

More from Steve Sansweet on Star Wars and gay marriage

Carmine Infantio has died

I can die happy: I've been interviewed by Dungeons & Dragons

Star Wars Episode 7: All My Children?

What JJ Abrams needs to really succeed with Star Wars 7

Star Wars: The Old Republic is gay--on one planet at least

Tongal and Pringles bring us DYI desecration of Star Wars

Reminiscences about West End Games' Star Wars Roleplaying Game

Here's the biggest Star Wars news of 2012

Stephen Quinn interviews me about Star Wars on CBC Vancouver

Star Wars: modern myth or global franchise?

Parents turn child's 1st birthday into extended Lucasfilm/Hasbro advert

Me reading from A Long Time Ago

Highlights and lowlights of the upcoming Star Wars Celebration VI

Grown men (mostly) dressed up as Lando Calrissian

Beggar's Canyon Toys offer Star Wars toy "restoration" service

Blog's t-shirts banned by Zazzle

Will the real David Prowse please stand up?

LaserSaber: Unlicensed, dangerous and yours for only $99

Is this the future of Star Wars?

Is Star Wars link bait?

Dissent not tolerated at the Prequel Appreciation Society

TSOT discovers its nemesis

Comme des idiots: Star Wars teams up with poncy fashion house

US Christian activist attacks SWTOR for being gay

Yodaphone--the latest product pitch from Star Wars Inc.

Attention tortoise-fanciers: do you like Star Wars?

History of Star Wars as related by a bot

Is Star Wars a travesty of science fiction?

Luke Skywalker and company on the Muppet Show

Yoda now shilling instant soup in Japan

Commander who?

$6000 for a toy you can't even play with

Star Wars underwear

Retro Star Wars decor in my son's bedroom

Phantom Menace 3D: Now With Plot

Star Wars and disco: the forgotten love affair

Will Muschamp: What a guy!

Oi, fanboy: grow up! A reply to Darren Franich

 

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Entries in jumping the shark (6)

Thursday
Apr182013

Disney to release a new Star Wars every summer from 2015 on

BBC News, LA Times and others are reporting that Disney has announced it will release a new Star Wars film every summer starting 2015. From Yahoo! Movies:

In a presentation Wednesday at CinemaCon, the annual meeting of the National Theater Owners Association, Disney representatives unveiled some big plans for the "Star Wars" franchise after purchasing Lucasfilm for $4 billion. While it's well known that "Star Wars: Episode VII" is in the works and poised for release in the summer of 2015, Disney is saying after that, fans can expect a new "Star Wars" movie every summer for at least five years, with installments in the official series alternating with stand-alone films that will focus on well-loved characters in the "Star Wars" universe. 

That means six "Star Wars" movies between 2015 and 2020. That's a lot of lightsabers.

Indeed. I've already asked you kids to get off my lawn once before (at least), so I'll not repeat myself.

Friday
Nov162012

Two or three Star Wars films a year--is Star Wars about to jump the shark?

The current issue of Entertainment Weekly reports that Lucasfilm head Kathleen Kennedy has told her employees she wants the company to produce two or three films a year starting with Episode 7 in 2015.

Two to three Star Wars films a year. Most of the geek/fanboy sites I have seen are delighted by this news. Here's Joey Paur on GeekTyrant:

Fanboys and fangirls are going to be in Star Wars bliss. In a recent interview with EW, Lucasfilm President Kathleen Kennedy revealed that the studio wants to pump out "two or three films a year"! How insanely cool is that?! It's crazy to think that there will be a point that every year we will get a new Star Wars movie! 

It makes sense. Hell, Marvel pumps out two to three Marvel movies a year. This would go along with Lucasfilms' rumored plan to build a Marvel style movie universe for Star Wars that will include offshoot movies focusing on individual characters! 

I'm extremely excited about this, how can I not be?! I was hoping that something like this would happen! I couldn't help but think though... "what if people get burnt out on Star Wars movies?" Then I thought, "Are you kidding?! If you're a Star Wars fan you'll never get burnt out!" Think about it, we fans continue to spend money on seeing the same Star Wars movies over and over again everytime they are re-released in theaters and various forms of home entertainment. Of course we're going to happily jump at the new stuff! Then there's the Marvel comparison... the movies just get better and better, and I can't wait for more Marvel movies! The Star Wars universe is just as big and even more exciting to me! So yeah, if Disney brings us three Star Wars movies a year, I will excitedly show up for every one!

There are 12 exclamation points in this passage (unless I missed some). Yet I remain uninfected by Mr Paur's enthusiasm.

The Marvel analogy is apt. By most accounts, the Disney Marvel films have been pretty good. (I wouldn't know as I haven't seen most of them.) But they're just movies. They appear, they disappear, and popular culture is left largely unaffected. Even when they're good, they don't matter.

But Star Wars did matter. It mattered immensely. And part of the reason why Star Wars was so precious was that it was a rare commodity: there were only three films, and they only came out once every three years. Pumping out two to three Star Wars films a year inevitably dilutes the emotional power and cultural significance of the franchise. As I've already had cause to note, the acquisition of Lucasfilm by Disney marks the passage of Star Wars from modern myth to global franchise.

Now that Star Wars is just a brand, you might as well churn out two to three a year. Kennedy's logic is unassailable, from her brand-management point of view. But it's the same logic that drove Fonzie to jump the shark. I've asked before whether Star Wars has jumped the shark, and my implicit answer has been yes. I'll try to reserve judgment until at least 2015, but I think I can tell which way the motorboat is running.

GeekTyrant: Disney Wants to Release 2 to 3 STAR WARS films PER YEAR!

Thursday
Oct042012

Aussie company makes Star Wars clothes for very skinny women

Watching this video, I kept waiting for the Onion or the Saturday Night Live logo to appear. Surely this is a spoof. We've seen the Artoo swimsuit before, of course; it's hard to forget. But the rest of this is taking the joke too far...right?

Apparently not. Australian fashion brand Black Milk (yuck!) Clothing is, according to ComicsAlliance, "in collaboration with" (read: licensing from) Lucasfilm on a new line of swimsuits and leggings for very skinny women. 

Coming next from Black Milk: silkscreened women's underwear of your favourite Star Wars characters jumping the shark.

ComicsAlliance: Black Milk Clothing Has The Droids You're Looking For

Black Milk: Star Wars

Tuesday
Apr032012

Han Solo dancing in new Star Wars video game 

 From Kotaku:

There are enough copies of Kinect Star Wars out there in the wild now that people are stating to upload gameplay videos to YouTube.

Obviously, we're only concerned with the dancing battles, because they are at once the most excruciating and enjoyable things about the game.

Sure, it's a wholly unoriginal mechanic, and sure, the treatment given to the songs in "Star Warsifying" them can be murder on the ears, but the rest of it is just so freaking absurd that you can't help but smile.

I expect that somewhere in this game you can also make Han Solo jump the shark.

Kotaku: The Horror, and the Glory, of Kinect Star Wars' Dancing Game

Friday
Nov182011

Even on the messed up scale of Star Wars weddings, this is over the top

Geeks Are Sexy bring us this story of Slave Leia marrying Darth Vader (her father, in case you forgot). The video quality is bad but the outlandishness of this wedding comes through clearly enough.

It may be time to declare that Star Wars weddings have jumped the shark.

GeeksAreSexy.net: The Most Awesome Geek Wedding of all Time: New Hope Fan Girl carries her Darth Vader Crush throughout

Wednesday
Nov092011

More sellouts: Darth Vader now managing a UK electronics shop

More Lucasfilm licensing deals using the heroes and villians of my childhood to sell hairdryers and toasters.

The Denver Egoist has got it right:

There's little debate as to whether the Star Wars brand and the movie's characters have been overly whored out to advertisers over the last several years. But these spots for Curry’s PC World really are the icing on the cake.

The Denver Egoist: Star Wars Jumps the Shark