Stolen from here:
I remember this ad running in my local paper. From my book:
I saw Return of the Jedi at the Pen-Mar cinema either on opening night or shortly thereafter. The Pen-Mar was Penticton’s only movie theatre since the drive-in had shut down. (The Pen was for Penticton and the Mar was for Martin Street, or so I assume.) There was a murmur of anticipation as we queued for tickets and milled about the Pen-Mar’s small concession area, full as fire department regulations would allow, waiting for the doors to open. There were only two screens in the complex, and both were showing Jedi. While I remember these moments before seeing the film quite well, I draw a blank on most everything else. I cannot remember who I saw the film with. I cannot remember any immediate reactions I had to it. I loved Return of the Jedi and felt none of the ambivalence about it that I heard other Star Wars fans express many years later. Yet there may be something telling in the fact that my initial viewing of the film was my least memorable film-going experience of the three. But I say that with nearly thirty years of hindsight; though I do not specifically recall leaving the theatre raving about the best movie I had ever seen, I’m sure I did.