This is from 2008 but it was news to me and rather depressing news at that. A report from the UK National Trust found that more British children knew who Yoda was than knew basic facts about nature and the outdoors. From a piece covering the report at Canada.com:
The implications of increased screen time are spelled out in a new report by U.K. conservation agency National Trust, which reveals today's children are more likely to identify Star Wars characters by name than the insects, animals and birds in their own backyards.
Of the 1,651 youngsters aged 10 to 12 surveyed, half couldn't tell the difference between a bee and a wasp, less than half recognized a barn owl, and barely more than a quarter could spot a magpie. About 90 per cent, however, correctly identified Yoda and Jar Jar Binks.
"If you look at how much time kids spend watching television and movies versus how much time they spend outdoors or in the classroom concentrating on wildlife and nature, nobody should be really surprised (by the survey results)," says Debbie Griff, program manager of HWW, an initiative of the Canadian Wildlife Federation and Environment Canada.
Similarly from the National Trust web site:
We found that:
- Just 53 per cent could correctly identify an oak leaf – the national tree and a powerful symbol of England
- 29 per cent failed to spot a magpie, despite the numbers soaring three-fold over the past 30 years
- Only 47 per cent of children correctly identified a barn owl
- One in three failed to recognise a Red Admiral, Britain’s best-known butterfly
- Children in Northern Ireland – where half couldn’t recognise a magpie – were least able to identify common wildlife
- Children in East Anglia, meanwhile, proved to be most aware of their natural surroundings
When it came to identifying fictional creatures, however, children’s abilities suddenly soared with:
- Nine out of ten able to correctly name Doctor Who’s enemies, the Daleks
- A similar number were able to identify Star Wars’ Jedi Grand Master, Yoda.
Canada.com: Too much Yoda, not enough magpie: show tackles kids' weak nature knowledge
National Trust: Wildlife is alien to a generation of indoor children