Tim Sampson of the Daily Dot interviewed me by e-mail about the Amazon episode and who owns Star Wars. From the piece:
No one will argue that the characters and locations of Star Wars originated with George Lucas, but more than any other pop-culture franchise, Star Wars has taken on a life of its own in the Internet age. Star Wars has spawned everything from fakeTwitter accounts to YouTube sitcoms. Changes to the original films by Lucasfilms will perpetually raise the ire of fans who feel a sense of ownership. The issue has even been the source of whole documentaries.
The debate is something Van Ert knows all too well.
"(It)'s a complicated and interesting problem," he said. "There's no doubt that, instinctively, I often feel like Star Wars is somehow 'mine.' That doesn't make a lot of sense rationally, but George Lucas created something so stirring that it continues to engender fierce loyalty and passionate debate decades later. It's a tribute to the power of Lucas's story that it stimulates such strong reactions."