Yodaphone--the latest product pitch from Star Wars Inc.

UK mobile phone company Vodafone is the latest to recruit Star Wars characters to sell their widgets. This time it's Yoda interrupting diners at a sushi restaurant to help them transfer contacts from an old phone to new one. Seriously.

But "Jedi training" is not needed thanks to some boring new Vodafone product, the informatively-named Red Box. Sushi Eater #1 tells Yoda to mind his own business while Sushi Eater #2 (SE#1's date) stares incredulously, nearly rolling her eyes, at the bad-mannered Dagobahn swampdweller. Put in his place, Yoda mumbles to himself and turns back to his sushi.

I keep thinking it can't get worse. But it does. And there are apparently more Yodaphone ads to come. As Gizmodo UK puts it, "The shameful ruination of the Star Wars brand continues."

Gizmodo: Star Wars Lowers Itself to Selling Mobile Phone Contracts