George Lucas's willingness to sell off his intellectual properties--and my boyhood's heroes--to the highest bidder, no matter how tawdry, continues apace. Hot on the heals of the Currys PC World deal and Volkswagen's Darth Vader For All sale event comes this ad for a Japanese instant soup called Nissin Cup Noodle.
In the commercial Yoda, the Jedi master and noodle-fancier, applies his powers to cause a giant kettle to float over his head, apparently to boil water for his soup. He then blesses his viewers with, "May the Force be with Japan", whatever that means.
If more proof was needed that George Lucas does not give a damn about his former fans, here it is.