Yoda now shilling instant soup in Japan

George Lucas's willingness to sell off his intellectual properties--and my boyhood's heroes--to the highest bidder, no matter how tawdry, continues apace. Hot on the heals of the Currys PC World deal and Volkswagen's Darth Vader For All sale event comes this ad for a Japanese instant soup called Nissin Cup Noodle.

In the commercial Yoda, the Jedi master and noodle-fancier, applies his powers to cause a giant kettle to float over his head, apparently to boil water for his soup. He then blesses his viewers with, "May the Force be with Japan", whatever that means.

If more proof was needed that George Lucas does not give a damn about his former fans, here it is.

Blastr.com: Yoda makes a big cup o' noodles with the Force in odd Japanese ad

Comments

[Joseph]

I suspect this has been happening for a long time...but the internet didn't exist then, and we had no way of knowing.

Back in the early 90s, my brother visited Japan. When he came back, he told me about a beer commercial featuring Harrison Ford as Indiana Jones. (Dr. Jones walks into the Nepalese bar from Raiders, cracks his whip or shoots his gun or something. After the bar patrons jaws drop, Indy strides to the bar and orders a Japanese beer.)

Apparently, there were other (non-Lucasfilm) examples like that.

It's only because people upload these commercials to YouTube now that we're aware of them.